The Story of ShouldersBack* by EquiFit, Inc.
Wearing ShouldersBack for just an hour a day will help retrain your mind and muscles to support your back and stand taller. But feel free to wear it as long and as often as you like — at home over your favorite tee or on the road under a jacket or sweater. ShouldersBack is invisible to the rest of the world. All they'll see is your good posture and the confidence that goes with it.
ShouldersBack was originally developed to help horseback riders keep their posture straight. The name comes from the continual call of ShouldersBack! that riders hear from their instructors. And literally that's what this product does — it keeps one's ShouldersBack.
ShouldersBack is now in great demand as a healthy upper back support for slouchers of all ages and interests. Physical therapists, musicians and trainers use ShouldersBack to eliminate back pain, support good posture and open up the chest for proper breathing while exercising. Spa workers swear by its support. Yoga afficiandos like it to help them maintain that euphoric pose and strengthen their back muscles while pursuing daily activities. The list goes on, but most of all people love it because it gives them poise and makes them look and feel great!