Alexandra Cherubini
EquiFit Founder and President

Ms. Cherubini's history in the accessories business goes way back to the time when she and a friend opened T-2 (Tiffany's II) to resell constume jewelry left over from her grandmother's store in Newton, Massachusetts. Even at the age of ten she had a knack for running a business. The business took off so that she had to move her store down the hall to a larger extra bedroom to accomodate her expanded inventory and increase her profits. With the new adjustment the funds poured in.

Once again, Cherubini is putting her good business acumen to the test. She has responded to market demand and her instincts. And while diverting from the riding community marketplace was not part of EquiFit's original business plan, equestrian turned entrepreneur, Cherubini knows one thing for certain —EquiFit plans to stay as flexible as its product and respond to its new customer base accordingly.